I’m a product designer who cares about craft, clarity, and making complex things feel simple.
About Me
Hi, I’m Simon — a Product Designer with 10+ years of experience turning early-stage ideas into thoughtful, scalable digital products.
I’ve spent most of my career in fast-paced startups, helping build products from 0→1 and leading end-to-end design across SaaS platforms in B2B, B2C, hospitality, procurement, digital identity, retail, and now energy and home installation.
My strength lies in crafting intuitive, system-led designs grounded in real user insight and delivering measurable impact. I enjoy working closely with engineers and product teams to simplify complexity, build for scale, and ship quality experiences.
Whether it’s streamlining procurement, designing omnichannel ordering journeys, launching CMS tools for IoT devices, or supporting energy-efficient installations — I care about creating useful, clear, and well-crafted experiences that truly work.
Currently designing at Zuno, powering the UK’s transition to smarter, more sustainable homes.
Skills
Experience
Zuno
Senior Product Designer (Contractor)
Jun 2025 - Present
Contributed to the design of all-in-one platform for energy-efficient home installations, supporting seamless journeys for engineers, brands, and customers across boilers, solar, EV, and more.
Invenda
Design Manager
Sep 2023 - Jun 2025
Directed the design of an advanced ecosystem for automated retail, transforming vending, smart fridges, and micromarkets with user-friendly interfaces and efficient, scalable solutions.
uqudo
Lead Product Designer (Contractor)
May 2024 - Nov 2024
Delivered the design for an intuitive KYC, KYB, AML, and authentication solutions for the UAE, Middle East, and Africa, providing secure digital identity verification across diverse regulatory landscapes.
savvi
Lead Product Designer
Nov 2022 - Sep 2023
Drove the end-to-end design of a transformative SaaS platform aimed at revolutionising B2B transactions and empowering companies to streamline their technology sales processes.
Vita Mojo
Senior Product Designer
Mar 2019 - Nov 2022
Spearheaded the omnichannel ordering experience for QSRs and casual dining, including kiosks, mobile apps, POS, and kitchen systems, with loyalty tools for brands like Nando’s, Subway, and YO! Sushi.
DeepStream
Lead UI/UX Designer
Sep 2016 - Mar 2019
Owned the design and development of a modern SaaS procurement platform that enhances sourcing, bidding, and supplier engagement, driving process efficiency and data-driven decisions across B2B workflows.
Embargo
UI/UX Designer (Contractor)
Dec 2017 - Dec 2018
Crafted the UX for a loyalty and rewards platform used by top London bars, restaurants, and event spaces, focusing on customer engagement and seamless user experience.
Daymedia
Web Designer (Contractor)
May 2017 - Dec 2017
Designed digital experiences for a range of clients, specialising in web design, mobile apps, and eCommerce solutions to meet diverse business needs.
Artexor
Digital Designer
Jan 2014 - Sep 2016
Operated as a multimedia freelancer, providing comprehensive services across web, graphic, branding, print, and video, catering to businesses looking for dynamic visual and digital solutions.